I'm keeping a watch out for any publicity announcements from Laermer...
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It looks like the book is due to launch in Feb 2007 so...
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Boycott the new book Punk Marketing and its ludicrous approach to marketing!
Punk Marketing is written by hype merchant Richard Laermer and failed ad agency exec Mark Simmons and claims to be about a marketing “revolution” that simply does not exist. Just more hot air from people who are pissed about their own careers. From what we have gleaned from tons of pre-release publicity it pushes change that will puts into jeopardy the jobs of hardworking marketing professionals like us.
Join us in boycotting this work of fiction in the guise of a business book and all that it stands for. People tell US we don’t know what we’re doing? Gimme a break.